By Vivian on June 20, 2020
Inbound vs Outbound Marketing If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my […]
By Vivian on January 22, 2020
Social Media Blunders and How You Can Avoid Them The growing popularity of social media is encouraging every business to invest in it as a primary marketing channel. That’s because 46 percent of the global population is on some social channel or the other. Besides connecting businesses to their target audience, social media broadens a […]
By Winnie Wong on November 29, 2019
We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out on the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer […]
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By Vivian on September 17, 2019
The Best And Worst Times To Post On Social Media — And The Science Behind It In business, timing is everything. If I walk to a bar on a Friday evening and find that it’s not open, then I’m probably not going to return. And if that bar is only open from Monday to Thursday […]
By Vivian on September 5, 2019
You know, one of the coolest things a brand can do on social media is to host a social media contest. I mean, what part of a social media contest is not fun? The sense of competition, funny and interesting entries and the best part, winning amazing prizes! The whole point of having a brand […]
By Lo Jia Thong on May 23, 2019
Social Media Image Size Guide To Facebook, Instagram, Twitter and More Social Sites Social media sites are getting increasingly visual, and also increasingly confusing on what ratio and size the images should be. Good old, simple texts are no longer in sync with the scrolling habits of the modern users, that’s why featuring a good […]
By Vivian on January 22, 2019
Facebook Marketing for Small Businesses A social network that needs no introduction. Facebook entered our social life more than a decade ago and is arguably the birthplace of which social media marketing began. Today, it is an understatement to say that every business (online or offline) needs to have a Facebook presence. Because as of […]
By Lo Jia Thong on January 8, 2019
10 Tips To Level Up Your Facebook Marketing Page 1. Link and show your Facebook page at your personal account, your physical shop lot, your Instagram, EVERYWHERE The first rule of having a Facebook page is, you need to talk about your Facebook page. People can find your page after some googling. But why not […]
By Vivian on September 9, 2018
15 Best Social Media Marketing Tools Social media has caused a revolution in the marketing world. Marketing has always been about communication, but communication relies as much on its format as its content. As television revolutionized advertising in the 20th century, so social media will revolutionize it in the 21st century along with social media […]
By Lo Jia Thong on July 5, 2018
The Ultimate Guide To LinkedIn B2B Marketing Strategies Why you need to be on LinkedIn for your B2B business If you own a B2B business, you need to be on linkedIn, here’s why. Every single second you spent reading this line, there is one new account being created on LinkedIn. It is a rapidly growing […]
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