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6 Social Media Blunders You Probably Didn’t Know You Are Committing

Social Media Blunders and How You Can Avoid Them The growing popularity of social media is encouraging every business to invest in it as a primary marketing channel. That’s because 46 percent of the global population is on some social channel or the other. Besides connecting businesses to their target audience, social media broadens a […]

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Inbound vs Outbound Marketing – Which Is More Effective?

This post was originally written by Zhiyuan and published on Sep 23, 2015. It was most recently updated on Jan 9, 2020. Inbound and Outbound Marketing – Which Is More Effective? If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these […]

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The Science Of Emotion: 4 Keys To Effective Social Media Marketing

We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer for […]

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Social Media: Best And Worst Times To Post ( + The Science Behind It)

The Best And Worst Times To Post On Social Media — And The Science Behind It In business, timing is everything. If I walk to a bar on a Friday evening and find that it’s not open, then I’m probably not going to return. And if that bar is only open from Monday to Thursday […]

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Generate A Booming Hype By Hosting The Right Kind Of Social Media Contest

You know, one of the coolest things a brand can do on social media is to host a social media contest. I mean, what part of a social media contest is not fun? The sense of competition, funny and interesting entries and the best part, winning amazing prizes! The whole point of having a brand […]

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Social Media Image Size Guide To Facebook, Instagram, Twitter and More

Social Media Image Size Guide To Facebook, Instagram, Twitter and More Social Sites Social media sites are getting increasingly visual, and also increasingly confusing on what ratio and size the images should be. Good old, simple texts are no longer in sync with the scrolling habits of the modern users, that’s why featuring a good […]

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Facebook Marketing for Small Businesses

Facebook Marketing for Small Businesses A social network that needs no introduction. Facebook entered our social life more than a decade ago and is arguably the birthplace of which social media marketing began. Today, it is an understatement to say that every business (online or offline) needs to have a Facebook presence. Because as of […]

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10 Tips To Level Up Your Facebook Marketing Page

10 Tips To Level Up Your Facebook Marketing Page 1. Link and show your Facebook page at your personal account, your physical shop lot, your Instagram, EVERYWHERE The first rule of having a Facebook page is, you need to talk about your Facebook page. People can find your page after some googling. But why not […]

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15 Best Social Media Marketing Tools

15 Best Social Media Marketing Tools Social media has caused a revolution in the marketing world. Marketing has always been about communication, but communication relies as much on its format as its content. As television revolutionized advertising in the 20th century, so social media will revolutionize it in the 21st century along with social media […]

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The Ultimate Guide To LinkedIn B2B Marketing Strategies

The Ultimate Guide To LinkedIn B2B Marketing Strategies Why you need to be on LinkedIn for your B2B business If you own a B2B business, you need to be on linkedIn, here’s why. Every single second you spent reading this line, there is one new account being created on LinkedIn. It is a rapidly growing […]

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