Landing Pages are an essential part of any successful online marketing strategy. So much so, in fact, that we’ve already discussed them at length. We’ve talked about the elements that make landing pages successful, but we missed out one key question. What about video landing page? That’s right – video content is becoming more and […]

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Have you ever been in a situation where you need to ‘pinch and zoom’ in order to resize website content while browsing on your mobile phone? It’s likely that you have landed on a webpage that is non-mobile-optimized. It is not only a disappointing, but also a frustrating experience. In non-optimized mobile landing page experience, […]

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A landing page is an inbound marketing tool used for lead generation. Your landing page should drive visitors to you by persuading them to click through to another page where you warm them up to make a purchase. The kind of action your visitors will take while on your landing page will determine your conversion […]

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Back in the early days of the Internet, SEO was relatively simple: pick a few relevant keywords and plug them in. However, SEO has become much more complex than just that. Even when it comes to finding relevant keywords, a lot more has to be taken into consideration, including semantic search. (Find out how to […]

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One of the most difficult things for those who work in SEO is explaining the SEO monthly report to your clients just what it is that you are doing for them. SEO professionals are kind of like the bass player in a rock and roll group. You know they’re there, you know things sound right, […]

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If you read through the first part of our Google Updates series, then hopefully you’re able to gain some valuable insights into some of the new or updated Google features that could potentially help with your marketing efforts. However, you may have noticed that all seven updates covered in part one of our series focused […]

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We’re already halfway through 2017, which means that Google has undoubtedly implemented numerous changes to the Google algorithm in order to improve the user experience. As we all know, Google tinkers with their algorithm on a daily basis in order to ensure that they offer the best search experience on the web. As such, it […]

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Back when I first started, Social Media Marketing seems like a simple thing. I mean, what’s so hard about it? You create a Facebook page for your company, share things like promotions and handle enquiries. Maybe organize some contests or blast ads once in a while. Easy peasy. But as I delve deeper into Social […]

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A couple of weeks ago, Azfar rightly pointed out that voice search isn’t going to radically alter search engine optimization. Voice search and SEO consultants can stay friends, for now. He’s right of course, but we’ve both explored the changes voice search will bring about. Make no mistake, digital marketing is going to change as […]

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The importance of social media in modern marketing cannot be denied. Despite that, the difficulty in mastering social media and making it an effective part of your marketing strategy cannot be ignored. I understand that social media feels like a tough nut to crack because on the surface it seems so immediate that it must […]

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