We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out on the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer […]

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This article was written by Joanne on February 16, 2017, and was last updated on October 18, 2019. Note: Voice Search is and will still be in trend in the coming years. Voice Search Optimization: A Step-By-Step Guide For You As Azfar pointed out last week, voice search is more popular than ever. Almost every […]

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11 Effective Ways to Increase User Engagement In this blog post, we are going to dive into: what is user engagement, whether user engagement affects search engine optimization, the type of user engagement, metrics to evaluate user engagement and lastly, strategies to increase user engagement. Let us begin! What is User Engagement? User engagement is […]

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What is brand awareness? Brand awareness, as the name implies, refers to the extent to which consumers know about the existence and details of the brand. In layman’s terms, it is whether consumers are “aware” of the product or not. The awareness includes the brand name, product features, quality, social status and so on. Brand […]

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You may have heard about the Google Search Quality Raters Guidelines and let’s be blunt… it’s really thick.  The document has 168 pages that serve as the extensive guidelines for Search Quality Raters all around the world to evaluate and provide feedback to improve user search experience.   For SEO’s who have dedicated themselves to keeping up […]

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SEO in 2019: 6 Untold Trends To Watch For “Be Deeply Aware That The World Is Impermanent” – Dogen Zenji The world of digital marketing is one of constant change. In fact, when you think you’re getting a hang of things, you realize that you may be lagging behind. So, the only way to thrive […]

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With how dynamic the SERP results (Search Engine Result Page) has become, there’s actually much more than being ranked first. Now, there are more ways to appear on the Google SERP other than being a blue link. Especially more so on mobile. So today I’m sharing with you a list of SERP features that you […]

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We all love PB&J, at least I do, and what I also love is combining the power of both SEO and content marketing for the best tasting digital marketing sandwich ever. Let’s look at it this way, SEO is the peanut butter to your content marketing jelly. Carefully applied first layer of SEO peanut butter […]

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Viral marketing got its name from acting like a virus. Spreading from one person to another at a rapid pace. Would you want your content to spread that way? I would definitely love to. Let’s take a look at some viral marketing examples. 1. Dollar Shave Club On 2012 Dollar Shave Club uploaded their ad […]

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Do you have a minute to spare? Probably. But I bet you won’t spend it waiting for a website to spin, sputter and load. We all hate that. And search engines hate that, too. But if your site is lighting fast, everyone will love you. SEO or search engine optimization has a lot of moving […]

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