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What Is Niche Marketing And Why Is It Effective?

Have you found your niche? If not, it may be time. Of all the many changes that online marketing has brought to advertising in general, one of the hardest for people to wrap their heads around is the sheer scale of the economics involved. Marketing online is, in many ways, the exact opposite of any sort of local advertising. After all, while estimates vary, it’s generally agreed that, as of 2016, between 3 and 4 …

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The Evolution Of Search: Understanding User Intent

“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company which is only looking at now is going to already be behind by the time they bring a new product …

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SEO Campaign: 5 Important Early Decisions To Help Bring SEO Success

As is often said, a beginning is a very delicate time. Some may be wondering, “What is SEO?“. Well, here’s a comprehensive guide to understanding SEO for beginners. The decisions made early on when embarking on any new venture will have a huge impact on that venture as a whole. With well-laid foundations, it’s much more certain of success. This is absolutely true of SEO success. The worst way a person or company could go …

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How Many Backlinks Do You Need To Rank On Google?

This is one of the most frequent questions we hear from newcomers to SEO, and sometimes even from those who’ve been working with it for awhile but are looking for new strategies: “How many backlinks do we need to rank on Google?” Well, right off the bat, here’s the spoiler: There’s no single answer to the question. There’s no good answer to the question. In a lot of ways, it’s the wrong question to ask …

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15 Evergreen Content Ideas That Will Boost Your Website Traffic

Content is essential to the success of your website, and this content broadly falls into two categories – trending topics, and evergreen content. Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always be searching for it and discover your site. This content delivers relevance, leads, shareability, and traffic growth for the long term. Evergreen content can be updated with …

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Psychology Of SEO: Understanding User Behavior To Increase Google Ranking

Search Engine Optimization (SEO) is a process that involves all manner of statistical analysis, complex computations, and iterative development to get it right. It’s a continually evolving discipline because search engines are in an arms race with online marketers. Search engines want to get the best and most accurate results in front of users. Marketers want to increase Google ranking. These agendas aren’t always in conflict, but they cause enough tension to generate a cold …

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10 Most Powerful Words You Must Use To Create Catchy Headlines

Being a successful copywriter is a lot more than simply loving words, then writing them down. While every writer will have his or her own personal tastes, what matters most is what words really work. Everything you write should be written to affect audiences. You need to make them feel, and as a content marketer, you need to make them act. The first and most important act you need them to take is to read. …

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7 Things You Need To Know About SEO In 2016

Whether you’re an SEO beginner or someone who’s been involved in Search Engine Optimization (SEO) for years, there’s always something new to learn about the things you need to know about SEO. After all, SEO is a rapidly-changing field. It changes so fast that it can sometimes be downright hard to keep up. Since SEO piggybacks on the established search engines (mostly Google), whenever they change how they create search results, SEO must necessarily change …

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301 Redirects: What You Need To Know About It

Major changes have come to a relatively minor bit of HTML code, which had previously been the source of a lot of controversy: The humble 301 redirect, as well as other 300-series redirects. On its face, the 301 is an exceedingly simple piece of code. If one webpage has changed addresses, the 301 takes incoming requests for the old address and redirects them to the new website. This is usually done so quickly that the …

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6 Social Media Marketing Trends That Will Change Your Marketing Strategy

There are no social media. It’s sharing media now. And that’s a huge opportunity. People used to use social media to post personal information about their lives, challenges they faced, or even just gym selfies. Today, they post about news, the brands they love, the pets they love, the destinations they love. And it’s changing all the time. Social media is fluidly dynamic – behaviour is shaping technology at the same time as technology is …

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