By Winnie Wong on July 22, 2020
Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]
By Winnie Wong on May 18, 2020
Get Inspired By The Best Examples of Mobile-Friendly Websites Mobile-friendly websites are now becoming important more than ever. We’ve heard it so many times, optimize your website for mobile devices or risk losing out on a big chunk of mobile traffic. With Google’s mobilegeddon update, the effects are even more prominent as mobile search now […]
By Lo Jia Thong on December 2, 2019
SEO and User Experience If you’re using Google Analytics, you will have access to a bunch of data that come from Google monitoring the user experience of your visitors. Those data are used to gauge your website performance and also play a role in your SERP. In this blog post we are going to talk […]
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By Lo Jia Thong on November 21, 2019
HTTP vs HTTPS Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that […]
By Vivian on July 11, 2019
11 Effective Ways to Increase User Engagement In this blog post, we are going to dive into: what is user engagement, whether user engagement affects search engine optimization, the type of user engagement, metrics to evaluate user engagement and lastly, strategies to increase user engagement. Let us begin! What is User Engagement? User engagement is […]
By Vivian on June 13, 2019
Is HTTPs Good for SEO? Are you still unsure if you should change your website to HTTPs? You might have heard about some bad experience when making the change from HTTP to HTTPs, talking about their drop in rankings or losing link juice. Yes, the outcome can be risky if it is done incorrectly. But […]
By Winnie Wong on June 2, 2019
10 Simple Ways To Make Mobile-Friendly Websites Here’s a mind-blowing statistic: there are now officially more mobile devices than people in the world. Guess what, this news was from back in 2014. The world was home to 7.2 billion gadgets then, which were multiplying five times faster than we were. Since then, Mobilegeddon has become […]
By Winnie Wong on November 21, 2018
SEO in 2019: 6 Untold Trends To Watch For “Be Deeply Aware That The World Is Impermanent” – Dogen Zenji The world of digital marketing is one of constant change. In fact, when you think you’re getting a hang of things, you realize that you may be lagging behind. So, the only way to thrive […]
By Lo Jia Thong on April 11, 2018
Look around you, are there people currently looking at their phone screen? There sure are some around me. The society as a whole is utilizing internet on the go more and more frequently. As a matter of fact, more than half of Google queries come from a mobile device. Google itself has released a mobile-friendly […]
By Winnie Wong on December 29, 2017
5 Ways AI Will Impact The Future of SEO The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search […]
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