Chatbots & Artificial Intelligence: The Future of Customer Service “Intelligent machines are very quickly going to start taking over human functions, and this process is already in place with customer service… In the future, I see service people working hand-in-hand with machines.” – Nancy A. Shenker, Founder and CEO, theONswitch The future is coming and […]

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Look around you, are there people currently looking at their phone screen? There sure are some around me. The society as a whole is utilizing internet on the go more and more frequently. As a matter of fact, more than half of Google queries come from a mobile device. Google itself has released a mobile-friendly […]

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When people talk about SEO, they talk about meta description, they talk about building backlink volume, they talk about canonicalization. All these are ranking factors. But they won’t work unless they’re used consistently. Consistency is key SEO is not a set up once and leave it thing. Nor is your website. As your business grows, […]

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Reviews are the new word of mouth in the world of Google. Clicking on a business listing on Google with zero reviews is like walking into a store with no signboard. So here are five tips for you to get more review and how to handle those reviews. 1. ENCOURAGE REVIEWS “It’d be great if […]

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Viral marketing got its name from acting like a virus. Spreading from one person to another at a rapid pace. Would you want your content to spread that way? I would definitely love to. Let’s take a look at some viral marketing examples. 1. Dollar Shave Club On 2012 Dollar Shave Club uploaded their ad […]

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Twitter marketing can be easily utilized by every small or medium-sized business owner. With 330 million active users, Twitter is one of the biggest social media sites of the century. There is no reason for you to not set up a Twitter account for your business. It’s free and it has an insane amount of […]

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WHY GOOGLE MATTERS TO YOU AS A BUSINESS OWNER Why does every local business owner should own a Google business account? Google has its presence in every premise of the digital world. That’s a fact that we all know. As a business owner it is vital to be aware of the effect that Google can […]

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Let’s say you need to check out something real quick. You type out your query in your browser on your laptop or pc. Google loads your search results page and you pick the top ranking ones to get your answer. Then you wait for the load time… 1, 2, 3, 4, 5 seconds have passed […]

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You’ve optimized your content with SEO. Now you’re definitely going to rank for your keywords. But it didn’t happen. You can’t seem to find your content anywhere. It happened to me and that sucked. You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Is it […]

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“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to […]

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