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Steph W. from SEOPressor

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Viral Marketing Campaigns and How the Next One Can be Yours

Viral marketing got its name from acting like a virus. Spreading from one person to another at a rapid pace. Would you want your content to spread that way? I would definitely love to. Let’s take a look at some viral marketing examples. 1. Dollar Shave Club On 2012 Dollar Shave Club uploaded their ad featuring one half of their founder, Michael Dubin presenting their company and products package with a poised air paired with …

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How to Twitter Hashtag for Your Small or Medium-Sized Business

Twitter marketing can be easily utilized by every small or medium-sized business owner. With 330 million active users, Twitter is one of the biggest social media sites of the century. There is no reason for you to not set up a Twitter account for your business. It’s free and it has an insane amount of users. There are 69 million users in the US alone. You can actively engage with your potential customers through this …

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Google Business Account, Why and How to Get Started

WHY GOOGLE MATTERS TO YOU AS A BUSINESS OWNER Why does every local business owner should own a Google business account? Google has its presence in every premise of the digital world. That’s a fact that we all know. As a business owner it is vital to be aware of the effect that Google can have on your business. Why not lend the power of Google to give it a little push? Let’s look at …

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How High Page Load Time Is Affecting Your Conversion

Let’s say you need to check out something real quick. You type out your query in your browser on your laptop or pc. Google loads your search results page and you pick the top ranking ones to get your answer. Then you wait for the load time… 1, 2, 3, 4, 5 seconds have passed but the page continues to load at its own pace. What do you do after that? The likely scenario is, …

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Thin Content – What It Is and How To Fix It

You’ve optimized your content with SEO. Now you’re definitely going to rank for your keywords. But it didn’t happen. You can’t seem to find your content anywhere. It happened to me and that sucked. You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Is it a content issue? The unfortunate answer is – yes, it is a content issue. Quite a while back, Google released …

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How To Create Content That Really Converts

“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to active marketing, such as traditional advertising. I prefer a different definition. Traditional advertising, whether it be commercials, pop-up ads or …

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Psychology: The Power of Color In Marketing

We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new and exciting. Today, I’m going to explore the many psychological impact of color on marketing, sharing resources and insights to …

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Do Outbound Links Matter For SEO?

I’ve had a number of comments questioning the usefulness of outbound links recently, so I wanted to create an official space for that discussion, and help people understand the uses and benefits of outbound links. If you’re looking for a quick answer to the question in the title: Yes. Now that’s out of the way, we’ll look at why, and how, to get the best out of your outbound links. DISCLAIMER: Outbound links will be …

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The Ideal Length For Every Online Content

Time to nail it. At one point or another, content producers and writers may find it difficult to determine the exact length when producing online contents. There is a big possibility that these questions have got you wondering before: How much will my reader actually read? What is the ideal length that will keep them interested? Am I writing enough or am I putting my audience to sleep? What should an ideal blog post length …

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5 Ways AI Will Impact The Future of SEO

The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search engines. Well, it’s 2018, you don’t have to imagine any longer as the technology is already available. Things will be beyond what we can imagine now by 2020, 2030 …

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