A Beginner’s Guide To Successful Email Marketing Campaign With so many strategies to choose from, one of the biggest marketing questions we face in the Internet age is: how do we get customers interested, and keep them interested? A recent report says that 77% of consumers are more likely to respond to permission-based email marketing […]

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Back when I first started, Social Media Marketing seems like a simple thing. I mean, what’s so hard about it? You create a Facebook page for your company, share things like promotions and handle enquiries. Maybe organize some contests or blast ads once in a while. Easy peasy. But as I delve deeper into Social […]

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A couple of weeks ago, Azfar rightly pointed out that voice search isn’t going to radically alter search engine optimization. Voice search and SEO consultants can stay friends, for now. He’s right of course, but we’ve both explored the changes voice search will bring about. Make no mistake, digital marketing is going to change as […]

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In the last couple of weeks, we’ve had a lot to say about voice search. That’s hardly surprising: Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, Google’s Voice Search – every major tech brand is looking to make voice search a big deal. We’ve already covered why voice search isn’t going to cripple SEO methodologies, and in […]

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2017 looks to be an exciting year for social media. Evolution of social media is happening in almost every platform, and these will make a big difference to your social media marketing strategy. In a good way. To start with, let’s reacquaint ourselves with 2016 social media trends, so we have a better idea of […]

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The importance of social media in modern marketing cannot be denied. Despite that, the difficulty in mastering social media and making it an effective part of your marketing strategy cannot be ignored. I understand that social media feels like a tough nut to crack because on the surface it seems so immediate that it must […]

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Speaking to computers was first popularised in Star Trek, and as with so much science fiction, became science fact within a matter of decades. It started to go mainstream with Siri, and Microsoft soon entered the fray with Cortana. Now Amazon’s Alexa is entering the fray, people are starting to see how voice can help […]

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If you’ve found this blog by searching online, chances are you were looking to find out more about how to write landing page copy! Well, you’ve come to the right place. Landing pages are your first impression. It’s the page that visitors to your site will arrive at. It may not be the homepage – […]

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If you haven’t started thinking seriously about how to market to Millennials/Generation Y with the Millennials marketing strategy, it’s high time to factor them into your planning. Why? Two big reasons: One, millennials are already the largest generation in the world. With roughly 80 million in the US alone, they officially displaced Boomers a few […]

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One of the first and easiest route bloggers went when it comes to monetize their blogs is through displaying ads. While there’s nothing exactly wrong with making money through ads, another more lucrative alternative is often overlooked, especially to bloggers seek to monetize their blog for the first time. I’m talking of course, about affiliate […]

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