E-commerce has become something of a 21st century gold rush. Thousands of people every year swarm to create a website through which they can make their fortune. As a result, the amount of competition is fierce, and establishing a big enough cut of the market share to be profitable takes wit, imagination and plenty of […]

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Are you just now looking into content marketing for your B2B business Well hurry up, you’re late! Right now, nearly 90% of all business-to-business companies use content marketing as a part of their marketing strategy. If you’re not, that means you are missing out on these e-commerce content marketing benefits and having your customers funneled toward the […]

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Email marketing is the staple of any online business, but not every business gets it right. Because email marketing has such huge potential, it’s easy for you to enjoy some success and think that everything is going well. In fact, you could be missing out on 90% of that potential. In order to be successful […]

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Recently, I outlined some local SEO strategy and actionable insights on making your local business ideal for ranking high on Google’s Local Results. Now, successfully ranking here still boils down to your on page Local SEO efforts. This basic setup is what provides Google with the exact information they need to rank your website in […]

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We’re living in a time of exciting developments in artificial intelligence. Machine learning algorithms are becoming more and more advanced, and can now interpret our intentions which a much greater understanding of context. Businesses are starting to practice voice search SEO too. This makes a smart, conversational user interface, like those seen in science fiction, […]

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Writing best email subject for emails is tricky even for seasoned internet marketers like us – there’s a lot of guidelines and tips out there on email subject line best practices, but many of them aren’t necessarily universal. That being said, today I’d like to share with you the top power words and phrases that […]

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Local Search Engine Optimization has been a big deal throughout 2016, and it’s about to get bigger still. Mobile search has been on the rise. Hitwise has reported that 60% of searchers are now on a mobile device. Mobile searches tend to be much more localized in nature, and I have discussed this at length […]

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A Beginner’s Guide To Successful Email Marketing Campaign With so many strategies to choose from, one of the biggest marketing questions we face in the Internet age is: how do we get customers interested, and keep them interested? A recent report says that 77% of consumers are more likely to respond to permission-based email marketing […]

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Back when I first started, Social Media Marketing seems like a simple thing. I mean, what’s so hard about it? You create a Facebook page for your company, share things like promotions and handle enquiries. Maybe organize some contests or blast ads once in a while. Easy peasy. But as I delve deeper into Social […]

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A couple of weeks ago, Azfar rightly pointed out that voice search isn’t going to radically alter search engine optimization. Voice search and SEO consultants can stay friends, for now. He’s right of course, but we’ve both explored the changes voice search will bring about. Make no mistake, digital marketing is going to change as […]

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