One of the first and easiest route bloggers went when it comes to monetize their blogs is through displaying ads. While there’s nothing exactly wrong with making money through ads, another more lucrative alternative is often overlooked, especially to bloggers seek to monetize their blog for the first time. I’m talking of course, about affiliate […]

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Over the last couple of weeks, I’ve given you a pretty good grounding in what inbound marketing is all about. Last week, I created a roadmap that would lead you to conquer this varied but rewarding practice. Now, if you’re going to climb Everest, would you do it with only a map? Of course not. […]

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Have you talked to your computer today? If not, you may actually be in the minority. A surprisingly quiet (given the subject matter) revolution in the nature of web-searching and SEO has been going on for the last few years, one which has gone surprisingly under-reported in the world of marketing. That revolution is, of […]

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You may have heard of the phrase “inbound marketing” before. You may not be sure what it means. If that’s the case, you missed my blog last week that defines and outlines what inbound marketing is, and why it’s so valuable. Go check it out! Back? Awesome. So, Inbound Marketing encompasses SEO, Social Media, Content […]

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3 Practical Steps To Increase Your Page Authority Odds are, you’re implementing a number of different inbound marketing strategies in order to achieve your online marketing goals, from various content marketing strategies to social media strategies – and of course, the use of SEO. But do you know how these SEO strategy guide you follow […]

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The Internet is fundamentally unlike any other communications medium in the history of mankind, so it’s no surprise that it requires a totally new method of marketing to go with it! This was one of the first things that businesses looking to expand themselves online came to discover: Methods of marketing and outreach that worked […]

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Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is an essential asset to your business’ online strategy. Launched in 2004, Yelp is the go-to […]

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If you’re paying any attention to the current market, odds are you’ve already know that millennials are already the largest generation in the world. With ever-growing purchasing power, they are the next big market to advertise to. But along with it comes new challenges – Millennials are just not into traditional advertising. The good news […]

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So far in these series we’ve covered all elements of starting a blog for your business website. We started this series with the assumption that our readers would already have a website, but as we discovered in the comments, an increasing number of people are doing all their research up front, and want some advice […]

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In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create […]

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