A landing page can technically describe any page visitors arrive at when they visit your site. It’s essential to understand that these landing pages are your first impression, and a valuable opportunity to convert leads. Doing so has been our focus for a few weeks now. So far, we’ve discussed the elements included in an […]

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When I first applied to be a copywriter, I thought all I had to deal with was writing, writing and more writing. Little did I know it was much more than that. Transitioning from a scriptwriter to a copywriter is not an easy task. You may think both jobs are similar but it is actually […]

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Landing Pages are an essential part of any successful online marketing strategy. So much so, in fact, that we’ve already discussed them at length. We’ve talked about the elements that make landing pages successful, but we missed out one key question. What about video landing page? That’s right – video content is becoming more and […]

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Have you ever been in a situation where you need to ‘pinch and zoom’ in order to resize website content while browsing on your mobile phone? It’s likely that you have landed on a webpage that is non-mobile-optimized. It is not only a disappointing, but also a frustrating experience. In non-optimized mobile landing page experience, […]

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A landing page is an inbound marketing tool used for lead generation. Your landing page should drive visitors to you by persuading them to click through to another page where you warm them up to make a purchase. The kind of action your visitors will take while on your landing page will determine your conversion […]

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Back in the early days of the Internet, SEO was relatively simple: pick a few relevant keywords and plug them in. However, SEO has become much more complex than just that. Even when it comes to finding relevant keywords, a lot more has to be taken into consideration, including semantic search. (Find out how to […]

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As a content marketer, this is one of the most frequent questions I get asked. The answer depends on several variables. Your skills and knowledge in your topic area count for a lot, but so do your experience as a writer. Today, I’m going to take you through my writing process with timelines so you […]

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One of the most difficult things for those who work in SEO is explaining the SEO monthly report to your clients just what it is that you are doing for them. SEO professionals are kind of like the bass player in a rock and roll group. You know they’re there, you know things sound right, […]

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Many people create a website with their own set of preferences, which generally tend to include the visual design and the information they want to get across. These two things have a fraction of the impact of SEO, but because they’re considered ‘artistic’ as opposed to ‘technical’, it’s easier to get creative with them, so […]

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SEO Mistakes. I’ve made a few. We all have, really. For anyone who works on or around the Internet, the list of common SEO mistakes is massive. Sadly though, even as these mistakes are widely known, they are still made more often than most pros in the business would care to admit. But what are […]

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