How Does Readability Affect SEO and How to Improve Readability? When blogging, one factor that people often overlook is the readability of their content. Bloggers or content marketers will try to optimize their keyword density, keyword decorations, meta tags, image alt tags, and hundreds of other on-page SEO but they often overlook the readability of […]

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If, as they say, content is King, then consistency offers you the keys to the castle. Being consistent in both the frequency and quality of your output is the only way to develop an audience that will want to follow your work. Having a content marketing plan will enable you to build a loyal fan […]

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When you hire copywriters, or even if you are one yourself, the task seems relatively simple: write good content.  But how do you define “good”? This is a thornier subject than you might think. One method is to look at holistic factors. Chris Ribaudo looks at factors like understandability, likability, depth, and emotion. These are […]

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Did your English teacher teach you how to write in conversational tone? Have you ever spent hours writing a great piece of content. Then you expect to get loads of positive feedback, a spike in traffic coming to your blog and tons of social media engagement, only to find out that none of these happened? […]

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How to Increase Domain Authority There are hundreds of factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is to use domain authority of a website. Domain authority is a metric developed by Moz. The higher your domain authority is, […]

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What To Do After Publishing Your Content? Marketing legend, Seth Godin, calls content “the only marketing left”. He defines it as connection, and at heart, that’s precisely what your content marketing strategy needs to achieve at every phase of promotion. After publishing your content, don’t make the mistake of thinking you’re done. Now, without the […]

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The Importance of Keyword Research (+ How To Do It) Today, we’re taking it back to basics. We have a long history of creating in-depth blog posts on the small details that can make a big difference to your SEO. But we have been guilty of overlooking the humble keyword. Like scientists splitting the atom, […]

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Writing blog post titles is easy, but writing blog titles that could bring in massive traffic is a whole other story. To write great blog titles, you’ll need to first understand what kind of titles attract the most traffic and has the highest click-through rate. Once you’ve understood these factors, you’ll be able to craft […]

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How to Increase Website Traffic with Old Content Did you know that there are at least 2 million blog posts published on the World Wide Web each day? Yes, 2 million blog posts each day! Many bloggers carry out the practice of publishing content daily because they believe doing so will help them to increase […]

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Have you ever been in a situation where you are visiting a site to get answers, but ended up on a 404 error page? We did a Google poll on what annoys you the most when visiting a website, and look at the results! Broken links are not only annoying, but it can also hurt […]

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