Search Engine Optimization (SEO) is one of the most important strategic tools at your disposal when you’re creating a website. It’s important when you do launch a website that you integrate SEO strategies as soon as possible. This will benefit you not only in the short term, but also affect how your website matures. Like […]

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Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content. “But I don’t want to develop an audience!” I hear you cry, “I want to sell products!” Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which […]

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Are you just now looking into content marketing for your B2B business Well hurry up, you’re late! Right now, nearly 90% of all business-to-business companies use content marketing as a part of their marketing strategy. If you’re not, that means you are missing out on these e-commerce content marketing benefits and having your customers funneled toward the […]

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One of the first and easiest route bloggers went when it comes to monetize their blogs is through displaying ads. While there’s nothing exactly wrong with making money through ads, another more lucrative alternative is often overlooked, especially to bloggers seek to monetize their blog for the first time. I’m talking of course, about affiliate […]

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Over the last couple of weeks, I’ve given you a pretty good grounding in what inbound marketing is all about. Last week, I created a roadmap that would lead you to conquer this varied but rewarding practice. Now, if you’re going to climb Everest, would you do it with only a map? Of course not. […]

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You may have heard of the phrase “inbound marketing” before. You may not be sure what it means. If that’s the case, you missed my blog last week that defines and outlines what inbound marketing is, and why it’s so valuable. Go check it out! Back? Awesome. So, Inbound Marketing encompasses SEO, Social Media, Content […]

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The Internet is fundamentally unlike any other communications medium in the history of mankind, so it’s no surprise that it requires a totally new method of marketing to go with it! This was one of the first things that businesses looking to expand themselves online came to discover: Methods of marketing and outreach that worked […]

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In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create […]

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Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post […]

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Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still […]

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