By Winnie Wong on July 27, 2016
“Is content marketing dead?“ I’m pretty sure this is not the first time you’ve heard about this. Debates after debates, I can conclude that content marketing is here to stay. I mean, look at Neil Patel’s $100,000 challenge. After he wrote a blog post about how anyone can make $100,000 a month in revenue within […]
By Vivian on July 25, 2016
Neil Patel once set himself a challenge: to create a blog that within 12 months would pay him $100,000 a month. That’s 1.2 million dollars a year. From blogging. It sounded crazy, but he did it. Even crazier? Anyone can. Theoretically, that is. There’s a huge journey to undertake in order to be able to […]
By Vivian on July 22, 2016
“Content is king“. It’s true now when Bill Gates first stated that in 1996. Content is what drives the visitors to a website, whether it’s direct, referral, or organic traffic. Additionally, content also creates an opportunity for marketers to transform the visitors to become customers. The key to success in content marketing is to ensure […]
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By Winnie Wong on July 20, 2016
Kanye did it again. Viral topic pops up one after another – Pokemon Go, Donald Trump, Kanye West, Westboro Baptist Church, you name it. People just can’t stop talking about them. While a great deal of people got caught in whatever controversy of the month, very few take notice that most of the controversial topics […]
By Winnie Wong on June 15, 2016
It’s been going strong for years, with no signs of slowing down: Content marketing is still the best way to bring more viewers to your website, and among the most cost-efficient possible ways of generating new leads. According to Hubspot’s annual State of Inbound Marketing report, companies using content marketing save $14 per lead over […]
By Yi Yun Lin on May 9, 2016
There are times when we have done some careless mistakes accidentally when creating a site. For example, we may have inserted some irrelevant or duplicated content on our website without our notice. So by doing SEO, we will be able to improve in aspects such as higher ranking, faster website loading speed, and better user […]
By Allysa on May 3, 2016
As much effort as you might be putting into making high quality, relevant blog content, it’s not going to be very effective at drawing traffic, boosting brand awareness or building your brand authority if you don’t optimize your content for SEO (search engine optimization). Why is this? Because millions of blog posts are being published […]
By Winnie Wong on February 23, 2016
There has been a roaring debate over the use of SEO (Search Engine Optimization) versus PPC (Pay Per Click) advertising and which one provides better value for your online marketing. While those in one camp or another are obviously going to have their opinions on the matter, there are a few research done to compare […]
By Winnie Wong on February 17, 2016
Oh, it’s the clickbait headline. We barely knew you before people started ignoring you, and it’s time for you to leave for good. But why? What is wrong with using clickbait headline? Well, it sounded like a good idea at first. But the Internet is a place of excitement, where new things tend to take […]
By Allysa on February 2, 2016
Now that we’re in the beginning of 2016, I’m sure that everyone will be curious about what will happen next in content marketing. It’s no doubt that SEO is evolving, and it’s getting more difficult. But that’s not gonna stop us from keeping up, right? Google’s algorithm is changing from time to time, and we […]
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