There has been a roaring debate over the use of SEO (Search Engine Optimization) versus PPC (Pay Per Click) advertising and which one provides better value for your online marketing. While those in one camp or another are obviously going to have their opinions on the matter, there are a few research done to compare […]

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Oh, it’s the clickbait headline. We barely knew you before people started ignoring you, and it’s time for you to leave for good. But why? What is wrong with using clickbait headline? Well, it sounded like a good idea at first. But the Internet is a place of excitement, where new things tend to take […]

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Now that we’re in the beginning of 2016, I’m sure that everyone will be curious about what will happen next in content marketing. It’s no doubt that SEO is evolving, and it’s getting more difficult. But that’s not gonna stop us from keeping up, right? Google’s algorithm is changing from time to time, and we […]

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Millennials are one of the fastest-growing consumer groups in the world, with more entering the world of adult consumerism every day. There’s a lot of competition to market towards them, but marketing to Millennials presents a number of challenges that are completely unlike marketing towards the Gen-Xers and Boomers who preceded them. The question of […]

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When Google+ first showed up on the social media scene, it wasn’t just regarded as the newcomer, it was often looked down upon as a poser, a Facebook wannabe. It’s not too difficult to see why there was such a negative perception of Google+ at the time – the (what seemed like) overnight success of […]

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At this point, you’ve probably read through tons of advice concerning the setup of your website, from how to optimize your website using rich, relevant keywords to making sure that you are using a strong site structure to make navigation easy for both users and Google’s bots. I know that I’ve emphasized these points time […]

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The main point of doing SEO is to have your website rank better on search engines. Ideally, you want to get your webpages to be on the first page of Google for the keywords you’ve targeted, and even more ideally, you want it to be at the top spot. The general view for SEO is […]

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How does Google decide which webpage to show for every search query? And how does it decide the ranking of every result? The answer is algorithms. Google uses a complicated set of algorithms to determine which webpage is the best fit for every search query. And in these algorithms, many factors are taken into account. […]

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If you have recently started your website, you might be confused on which SEO techniques you should use for your website. Of course, you know that white hat SEO is the best for your website, but you feel like you can’t see the results yet. So you are planning to consider about black hat SEO. […]

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When it comes to content promotion, there’s a fine line between purely promotion and spam. Back to three months ago when I was still unfamiliar with content marketing, I thought the only way to increase my traffic is to do content promotion. Well, it’s not entirely wrong to think that way. But, I have overlooked […]

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