Search Engine Optimization (SEO) is a process that involves all manner of statistical analysis, complex computations, and iterative development to get it right. It’s a continually evolving discipline because search engines are in an arms race with online marketers. Search engines want to get the best and most accurate results in front of users. Marketers […]

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One of the most crucial tools in any online marketer’s toolbox is the landing page. While many amateur webmasters mistakenly treat them as an oversight, landing pages are incredibly important to successful online marketing. They should be given at least as much consideration as any other element of your online presentation, as well as being […]

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Conversion rate is measured by the amount of visitors taking an immediate action on your website, whether it is signing up for a newsletter, buying a product, or downloading a free e-book. Let’s say there are 100 visitors on your site, and all of them have opt-in for your newsletter. So your conversion rate will […]

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A/B testing is important to guarantee a smooth progression for your website visitors beginning at point A, which is their initial impression of your website (in a matter of seconds), to point B — a conversion. There are many case studies that are already done to show which variables are favorable and have the better […]

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One of the main reasons that most businesses – including most likely yours – have set up websites is to attract new leads and gather their information in order to nurture them into customers. The methods that you use in order to accomplish this goal are extremely varied, whether it’s through the use of your […]

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A call to action (CTA) is usually a button or a link that marketers place on their websites to attracts more visitors to become leads by filling their details on a form of a landing page. CTA is created to communicate with your visitors and encourage them to take immediate action on your website. The […]

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Getting people to willingly opt-in to your email list is a very tricky business. Back when we first started content marketing about half a year ago, we barely have any clue on how to do it. Like most other marketers, our main method of enticing people to subscribe is by using squeeze pages in form […]

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