Search Engine Optimization (SEO) became the best way to reach a broad audience within the shortest possible time some time back. Even so, it has only recently gained immense popularity among most organizations. Though several things have changed over the years to suit different technological advancements, following multiple major search algorithm updates, keywords remain one […]

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Let’s be honest. Creating SEO-friendly content is no longer enough for your blog, especially if your Google Analytics is showing that a majority of your traffic is coming from just a handful of top-ranking posts. Now it’s time to change your approach, and adopting a pillar content strategy may be just what you need to […]

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All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]

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Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this guide, we will be giving […]

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Quick question: Are you familiar with your “C’s”? If you don’t already know, there are many aspects in the world that uses the “C’s” as a framework. You might come across the C’s in these areas, for instance: Banking – Character, Capacity, Capital Collateral, Conditions Marketing – Company, Customers, Competitors, Collaborators Education – Creativity, Critical […]

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Did you know that you have more power over search engines now more than ever?! Yes, that’s true, now you can control who crawls or indexes your website using robots.txt. But what exactly is robots.txt? It is a plain txt file within the root directory of your site that tells crawlers whether to access or […]

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Think of keywords as the navigation system for all your internet marketing efforts. The wrong keywords will cost you, while the right keywords will catapult your brand to high rankings in search engine results and optimize the relevance of your content to users. A keyword analysis is about finding such hot keywords, the ones your […]

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Content marketing is powerful, and it works greater when paired with SEO.  9 in 10 digital marketers agree that SEO and content marketing together is one of the most effective and scalable methods for generating organic traffic and building leads. However just because everyone’s doing it, doesn’t mean it is easy. Especially with the rising […]

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An often overlooked treasure trove of SEO tools, Google Chrome has tons of features and extensions that are really helpful for marketers who are looking to optimize their website.  That’s why in this blog post, we will be exploring the various SEO Google Chrome extensions you should have if you’re looking to boost your SEO.   This […]

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It is 2020 and Google remains the uncontested king of all Search Engines. How true is this statement? Well, Google commands a whopping  92.07 % of the Search Engine Market Share across the globe.  This places Bing, Yahoo, Baidu, YANDEX RU, and Sogou at 2.44%, 1.62%, 1.49%. 0.54% and 0.43% respectively as per November 2019. […]

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