Content is essential to the success of your website, and it falls into two categories – trending or evergreen. So, what is evergreen content? Read on… What Is Evergreen Content? Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always […]

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Are you currently implementing traditional marketing (outbound marketing)? Looking to switch to inbound marketing? 86% of the people skip TV ads, and 46% ignore direct mail, both of which fall into the category of traditional marketing.  Inbound marketing can help to improve engagement levels and double the return of investment from your advertising efforts. Comparison […]

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An SEO strategy aims at getting more traffic to your site. As you rank higher in Google, the easier you’re able to attract a substantially larger audience to your site. Undoubtedly, your business probably has more than one objective—to sell your merchandise, encourage referrals and have repeat visitors through an optimal experience. A helpful approach […]

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Search engine optimization (SEO) is a phrase that strikes fear into the hearts of many small business owners. It’s not surprising—most of them don’t know the first thing about small business SEO. It doesn’t help that, in most cases, SEO is associated with thriving businesses that are resourceful enough to hire entire IT teams to […]

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If you’ve done some research on SEO, I’m sure that you would have come across the terms Semantic Web or LSI Keyword Research. Often, many understand it as being related keywords. However, that’s not all there is to the topic. To fully understand what are LSI keywords and how it really works, read on. However, if […]

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In inbound marketing, the philosophy is letting potential customers come to you. Instead of vice versa. But when they land, how can you make them stay? Now, that’s the million-dollar question. To guide visitors from the top of the funnel to the middle of it, you need to create an awesome lead generating homepage. What […]

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Single vs Multiple Websites Which is better for SEO in 2020? Single or multiple websites? I used to work for a company that deals with organizing events and exhibitions. They have about 3 major events annually and their events are quite well-known. But the thing is since each of the events has its own separate […]

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The Ultimate Guide To Guest Posting Would you like higher search engine rankings, an uptick in targeted websites traffic to your blog, and a stronger reputation in your niche? Although it might sound like a pipe dream especially if you have only recently started your blog and looking for increased targeted traffic and powerful backlinks, […]

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Eager to know more right away? Head straight to https://www.marketersmedia.com/grant for more information. The COVID-19 pandemic has changed the world. Schools, restaurants, and businesses have all closed down in hopes of limiting the spread of the coronavirus.  The pandemic has also changed or more appropriately thrown our business processes into chaos. We know a lot of […]

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Keyword research is a vital aspect of modern Search Engine Optimization (SE0). Actually, it is at the core of SEO. So whether you are revamping your old content strategy or kickstarting a new one, relevant keywords are one of the best ways to draw quality and consistent traffic to your website. By doing thorough keyword […]

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