There is a popular buzzword popping up all over the internet that marketers and bloggers on all levels are being challenged to understand and implement as a long-term strategy to growth and success: Content Marketing. This is an industry expected to be worth 413 billion by 2021 (MTA)! There are countless sources and statistics that […]

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Quality traffic is vital in improving awareness and visibility for your products or services. If your website hasn’t been attracting quality traffic, there is a good chance it isn’t user-friendly. How then can you drive traffic to your site to make it more profitable? I have put together a list of effective ways through which […]

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Remember that time when we announced our collaboration with BiQ SEO Suite? They’ve been prepping for the big day and today, we’re psyched to announce some new updates from them! For those of you who are here for the first time, here’s a little recap on BiQ. BiQ short for Business Intelligent Quotient. It is […]

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Click-through rates Click-through rates, or CTRs, are an important measure when it comes to optimizing search engines. They’re important because they are a good indicator of the relevance and value of your content and ads to users who search for certain terms. More accurately, click-through rates represent the percentage of search users that end up clicking […]

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6 Actionable Tips to Boost Content Engagement on Your Blog You’re likely well aware of the fact that having an active business blog is crucial to building better brand visibility online. Producing fresh content on a consistent basis is a key part of any website’s search engine optimization (SEO) and overall digital marketing efforts. But […]

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Get Inspired By The Best Examples of Mobile-Friendly Websites Mobile-friendly websites are now becoming important more than ever. We’ve heard it so many times, optimize your website for mobile devices or risk losing out on a big chunk of mobile traffic. With Google’s mobilegeddon update, the effects are even more prominent as mobile search now […]

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Don’t wait until you run into an SEO issue! Download these 18 tools that can keep you on track of your SEO performance.  5 Ways to Get Your Page to Show on Search After hours of coding, writing, designing, and optimizing, finally you are ready to live your new web page. But hey, why is […]

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Content is essential to the success of your website, and it falls into two categories – trending or evergreen. So, what is evergreen content? Read on… What Is Evergreen Content? Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always […]

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Are you currently implementing traditional marketing (outbound marketing)? Looking to switch to inbound marketing? 86% of the people skip TV ads, and 46% ignore direct mail, both of which fall into the category of traditional marketing.  Inbound marketing can help to improve engagement levels and double the return of investment from your advertising efforts. Comparison […]

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An SEO strategy aims at getting more traffic to your site. As you rank higher in Google, the easier you’re able to attract a substantially larger audience to your site. Undoubtedly, your business probably has more than one objective—to sell your merchandise, encourage referrals and have repeat visitors through an optimal experience. A helpful approach […]

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