Steph W. from SEOPressor

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7 Social Media Faux Pas That Can’t Be Forgiven

Social media is a powerful platform, but there are some things your customers will never forgive you for. Here are the most important things to avoid, as well as a few strategies to help you keep your customers. 7 Unforgivable Social Media Blunders Not Having A Distinctive Voice: All posts on social media should have the same ‘voice’ – that is, the same overall personality and style of writing. This doesn’t sound important at first, …

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5 Simple Ways To Create The Perfect About Page For Your Business

Have you ever been asked to describe yourself and find yourself speechless because you don’t really know yourself? Well, that happens to most of us so don’t worry, you’re not alone. Creating an about page is pretty similar to this, except it is much more complicated than this. The about page isn’t something that most companies forget about – but it’s usually the one page that they put the least amount of effort into. Most …

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Here Is How I Boost My Ranking By Using Nofollow Links

If you’ve read our previous post on the value of link earning, then you should understand that earning links from other websites in an organic manner is something that Google encourages, and that link building differs in that it is a strategy based on obtaining as many links as possible in an inorganic way, a strategy often abused by companies and therefore punished by Google. However, one of the common misconceptions that people have about …

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Meerkat and Periscope: How Marketers Use These Apps To Their Advantage

Marketers always get excited when new tools become available to them, something that happens quite often due to the constant advancements being made on a daily basis. The problem is that many of these new tools require marketers to work on new platforms. For example, whenever a new social media platform is released that has promise, marketers must start from scratch and build a user base out of a small list of growing users. This …

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How to Quickly Fix These 11 Major Blogging Mistakes Made By Newbies

Blogging isn’t difficult, but many newcomers find themselves making these common blogging mistakes for months, or even years after they first started… and that can significantly hold back their growth. Here are the major mistakes and what you can do to solve them. Major Blogging Mistakes To Avoid: 1) Not targeting the right audience Every blog post should be targeted towards a specific audience, rather than being a general post you simply throw onto your …

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How To Increase 113% Conversion Rate By Using Retargeting Ads

The percentage of leads that are converted after visiting your website are actually very low. On average, only two percent of all visitors are converted. In addition to trying to target more people to visit your website, you should also make an attempt to remarket to those that left your website without being converted. After all, 98 percent is a large number of people to ignore. And just because they weren’t converted the first time …

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Paving the Road to a Viral Success – Planning Your Social Media Contest

There are a lot of ways to improve engagement using social media. One of the most effective ways to do this is through a social media contest, whether it’s a simple sweepstakes or an outright, full-blown competition. You can drive engagement by encouraging people to take part directly in the contest itself, as contestants for example, as well as by encouraging others to participate through means such as taking part in the vote to determine …

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10 Effective Ways to Improve Email Click-through Rate

Getting leads to opt-in into your email newsletter is a huge win – it means that they are interested in your brand and in reading more of your content. However, just because someone is on your email list does not mean that they are going to read the emails that you send them. It’s why checking your email click-through rate is so important. If your email click through rate is low, then you’re doing something …

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Why Is Everyone Talking About Google Knowledge Graph?

If you’ve done any kind of online marketing over the last few years, then you’re probably familiar with how quickly the landscape can change, sometimes almost instantaneously! New marketing features are popping up all the time, often requiring that you adjust your inbound marketing strategies on the fly. Take for example the Knowledge Graph. The Knowledge Graph is actually a feature that was launched three years ago, but Google has been slowly introducing it into …

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How To Improve Your Sales Emphatically Through Storytelling

Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire world”? Although both may be true of a particular brand, it’s pretty clear that the second option is more interesting. …

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