What is psychology? Well, in layman terms, it’s basically the study of human beings. This includes their thought processes as well as their physical behavior. The field of psychology is designed to study us; and so, surely enough, there is something to learn about marketing. Marketing and psychology often go hand in hand. Every time […]

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There’s a lot of old, outdated, and just plain wrong information about SEO floating around out there on the Web. The art of search engine optimization is changing, but it doesn’t need to be complicated. Built your SEO strategy around these ten SEO Commandments and you can’t go wrong. Well, you can, but it’ll be […]

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You might know everything there is to know about social media marketing. But social media platforms are constantly evolving, and so should your knowledge and understanding of them. 2016 brings forth an exciting mix of new additions and improvements as top social media companies innovate, tweaks or even acquire new features and functionality. Let’s have […]

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There has been a roaring debate over the use of SEO (Search Engine Optimization) versus PPC (Pay Per Click) advertising and which one provides better value for your online marketing. While those in one camp or another are obviously going to have their opinions on the matter, there are a few research done to compare […]

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Oh, it’s the clickbait headline. We barely knew you before people started ignoring you, and it’s time for you to leave for good. But why? What is wrong with using clickbait headline? Well, it sounded like a good idea at first. But the Internet is a place of excitement, where new things tend to take […]

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One of the keys to good marketing is understanding psychology. Think about it – psychology is the study of human behavior. A huge part of marketing is figuring out who your target audience is and what they want. You want to determine what your audience wants and how you can give it to them, not […]

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A mobile-friendly website is an essential for every marketer to develop a successful SEO strategy. There are more marketers optimizing their websites to be mobile-friendly as well, so what are you waiting for? With more people using their mobiles to access the Internet these days, you are risking to lose visitors if you still don’t […]

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Previously I have written about how Google Plus is a very powerful tool when it comes to getting traffic and exposure. Not only referral traffic mind you, promoting content on Google Plus can also increase organic traffic to your site. While there are tons of cool stuff on Google Plus that separates them from other […]

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Conversion rate is measured by the amount of visitors taking an immediate action on your website, whether it is signing up for a newsletter, buying a product, or downloading a free e-book. Let’s say there are 100 visitors on your site, and all of them have opt-in for your newsletter. So your conversion rate will […]

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A/B testing is important to guarantee a smooth progression for your website visitors beginning at point A, which is their initial impression of your website (in a matter of seconds), to point B — a conversion. There are many case studies that are already done to show which variables are favorable and have the better […]

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