Now that we’re in the beginning of 2016, I’m sure that everyone will be curious about what will happen next in content marketing. It’s no doubt that SEO is evolving, and it’s getting more difficult. But that’s not gonna stop us from keeping up, right? Google’s algorithm is changing from time to time, and we […]

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Millennials are one of the fastest-growing consumer groups in the world, with more entering the world of adult consumerism every day. There’s a lot of competition to market towards them, but marketing to Millennials presents a number of challenges that are completely unlike marketing towards the Gen-Xers and Boomers who preceded them. The question of […]

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When Google+ first showed up on the social media scene, it wasn’t just regarded as the newcomer, it was often looked down upon as a poser, a Facebook wannabe. It’s not too difficult to see why there was such a negative perception of Google+ at the time – the (what seemed like) overnight success of […]

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I know, I know – there are dozens of social media sites that are worth marketing on and that I’ve probably recommended you use. For most small businesses, marketing on all the major social channels, not to mention some of the more niche social channels, probably isn’t a realistic endeavour considering the resources required to […]

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At this point, you’ve probably read through tons of advice concerning the setup of your website, from how to optimize your website using rich, relevant keywords to making sure that you are using a strong site structure to make navigation easy for both users and Google’s bots. I know that I’ve emphasized these points time […]

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Web design trends are like snow, they come and go every year. Some of them last longer and some of them doesn’t. But no matter how cool they are, they will eventually fade away. The thing about web design trends is, they are usually not that good for your SEO. You see, designing website is […]

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One of the main reasons that most businesses – including most likely yours – have set up websites is to attract new leads and gather their information in order to nurture them into customers. The methods that you use in order to accomplish this goal are extremely varied, whether it’s through the use of your […]

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As a content marketer, our schedule is mostly occupied by writing blog posts and keep ourselves updated with the current SEO and content marketing trends. There were also times when I was busy planning and writing blog posts that I had no time to update my social media accounts. Have you ever been in the […]

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Twitter has been here since 2006, and that makes it a decade already. Can you believe that? Although many have said that Twitter is no longer their favorite social media platform, but I’m sure there are still people out there who are using Twitter just like me. If you’re still a Twitter user, I believe […]

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It’s just past the new year, and that means it’s time for an annual pastime of ours: Predicting Google algorithm changes. We’ve looked into the matter, and here are the changes we think are most likely to happen over the next twelve months. 1) Ranking Sites By Time Spent Viewing Content [Watch time based ranking […]

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