I know, I know – there are dozens of social media sites that are worth marketing on and that I’ve probably recommended you use. For most small businesses, marketing on all the major social channels, not to mention some of the more niche social channels, probably isn’t a realistic endeavour considering the resources required to […]

[Read More]

At this point, you’ve probably read through tons of advice concerning the setup of your website, from how to optimize your website using rich, relevant keywords to making sure that you are using a strong site structure to make navigation easy for both users and Google’s bots. I know that I’ve emphasized these points time […]

[Read More]

Web design trends are like snow, they come and go every year. Some of them last longer and some of them doesn’t. But no matter how cool they are, they will eventually fade away. The thing about web design trends is, they are usually not that good for your SEO. You see, designing website is […]

[Read More]

One of the main reasons that most businesses – including most likely yours – have set up websites is to attract new leads and gather their information in order to nurture them into customers. The methods that you use in order to accomplish this goal are extremely varied, whether it’s through the use of your […]

[Read More]

As a content marketer, our schedule is mostly occupied by writing blog posts and keep ourselves updated with the current SEO and content marketing trends. There were also times when I was busy planning and writing blog posts that I had no time to update my social media accounts. Have you ever been in the […]

[Read More]

Twitter has been here since 2006, and that makes it a decade already. Can you believe that? Although many have said that Twitter is no longer their favorite social media platform, but I’m sure there are still people out there who are using Twitter just like me. If you’re still a Twitter user, I believe […]

[Read More]

It’s just past the new year, and that means it’s time for an annual pastime of ours: Predicting Google algorithm changes. We’ve looked into the matter, and here are the changes we think are most likely to happen over the next twelve months. 1) Ranking Sites By Time Spent Viewing Content [Watch time based ranking […]

[Read More]

Let’s be honest – nobody really enjoys doing an audit of their site. However, as tedious as it might be, it’s an important part of ensuring that your website is in top SEO condition – and if it’s not, then all of your investments are going to waste. To help with that, here’s a quick […]

[Read More]

A call to action (CTA) is usually a button or a link that marketers place on their websites to attracts more visitors to become leads by filling their details on a form of a landing page. CTA is created to communicate with your visitors and encourage them to take immediate action on your website. The […]

[Read More]

There are a lot of things that make SEO and content marketing unlike any other form of marketing that’s come before, but perhaps biggest of all is that SEO is completely reliant on outside parties to succeed. With more than two-thirds of all global search traffic going through its systems, Google is more than a […]

[Read More]