By Lo Jia Thong on June 8, 2018
How Google Hummingbird and Knowledge Graph Shaped Search Google started as a search engine ”To organize the world’s information and make it universally accessible and useful.” That is the goal of Google as a company. Despite their venture into other technology. From producing smartphones to being the major digital advertisement provider. Google’s root stems from […]
By Lo Jia Thong on May 31, 2018
With how dynamic the SERP results (Search Engine Result Page) has become, there’s actually much more than being ranked first. Now, there are more ways to appear on the Google SERP other than being a blue link. Especially more so on mobile. So today I’m sharing with you a list of SERP features that you […]
By Lo Jia Thong on May 28, 2018
SEO for JavaScript-powered websites (Google IO 18 summary) You have probably heard that in the recent Google I/O 18, Google shed some light on SEO. Tom Greenaway and John Muller of Google presented a session about making your modern JavaScript powered websites search friendly. They actually listed some recommended best practices, useful tools, and Google […]
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By Lo Jia Thong on May 15, 2018
Like how the world wide web has been rapidly growing since its creation, the same could be said on SEO. What might be working 5 years ago might have lost half of its credibility today. With the one and almost only search engine giant Google pumping out new lines to its algorithm every day, you […]
By Lo Jia Thong on April 17, 2018
We all love PB&J, at least I do, and what I also love is combining the power of both SEO and content marketing for the best tasting digital marketing sandwich ever. Let’s look at it this way, SEO is the peanut butter to your content marketing jelly. Carefully applied first layer of SEO peanut butter […]
By Lo Jia Thong on April 10, 2018
When people talk about SEO, they talk about meta description, they talk about building backlink volume, they talk about canonicalization. All these are ranking factors. But they won’t work unless they’re used consistently. Consistency is key SEO is not a set up once and leave it thing. Nor is your website. As your business grows, […]
By Vivian on March 13, 2018
You’ve optimized your content with SEO. Now you’re definitely going to rank for your keywords. But it didn’t happen. You can’t seem to find your content anywhere. It happened to me and that sucked. You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Is it […]
By Winnie Wong on February 21, 2018
“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to […]
By Winnie Wong on February 21, 2018
We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new […]
By Winnie Wong on December 29, 2017
5 Ways AI Will Impact The Future of SEO The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search […]
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