Search Engine Optimization (SEO) is a process that involves all manner of statistical analysis, complex computations, and iterative development to get it right. It’s a continually evolving discipline because search engines are in an arms race with online marketers. Search engines want to get the best and most accurate results in front of users. Marketers […]

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This is a pretty fundamental topic in search engine optimization but one which is often misunderstood, especially by newcomers to the field. This basic problem isn’t helped by how complicated SEO has become over the years, and how many different techniques are now used to boost a page’s Search Engine Results Page (SERP) rankings. As […]

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When we think about SEO, we invariably think about getting to the top of the search engine rankings. Everybody knows this is important, but because of the focus on technical processes, we often lose sight of why it’s important. Namely, it puts our company in front of more human users. (If you’re a beginner, read […]

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One of the most crucial tools in any online marketer’s toolbox is the landing page. While many amateur webmasters mistakenly treat them as an oversight, landing pages are incredibly important to successful online marketing. They should be given at least as much consideration as any other element of your online presentation, as well as being […]

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Instagram is a big deal. Instagram exceeded 500 million users in January this year and has continued to grow from strength to strength. Everyday, I get a new notification: “Your friend has joined Instagram”. Users are flocking to the social network. Businesses aren’t. This means there’s a huge opportunity available to use Instagram for business […]

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Welcome back! Last time, I got into considerable detail about achievable ways to monetize your blog by selling products. Products require an extensive infrastructure, an understand of supply and demand, and considerable resource management to master. Going to this effort can yield huge results, but it’s a long game and there is risk involved. This […]

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Pokemon GO has proven to be an overnight phenomenon. It broke records on iOS, being the most downloaded app in its opening week ever, and raising upwards of $1.6 million a day without even accounting for Android players. While on Android, it has overtaken Twitter in daily active users. And it hasn’t even gone global […]

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“Is content marketing dead?” I’m pretty sure this is not the first time you’ve heard about this. Debates after debates, I can conclude that content marketing is here to stay. I mean, look at Neil Patel’s $100,000 challenge. After he wrote a blog post about how anyone can make $100,000 a month in revenue within […]

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July 17th, 2016 is the World Emoji Day, which is also the global celebration of emoji. When I saw the news, I asked myself, “How did we even get here?” The answer surprised me. It’s a combination of both innate psychology and pop-cultural evolution. The effect is that these simple and fun little drawings can […]

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We all want to increase our website’s traffic and exposure. So far, one of the best ways to achieve that is by getting quality backlinks through SEO press release (Don’t worry, we’ll get into more details on this soon.) There are so many ways out there telling us how we can get more backlinks, but […]

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