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Chances are you have heard of Snapchat, but probably have not paid too much attention to it. As one of the younger social media networks (founded in 2011), it was likewise seen as being for younger users, and as such was generally off the radar of most brands looking for marketing outlets.spo However, in just […]

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There’s a lot of old, outdated, and just plain wrong information about SEO floating around out there on the Web. The art of search engine optimization is changing, but it doesn’t need to be complicated. Built your SEO strategy around these ten SEO Commandments and you can’t go wrong. Well, you can, but it’ll be […]

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There has been a roaring debate over the use of SEO (Search Engine Optimization) versus PPC (Pay Per Click) advertising and which one provides better value for your online marketing. While those in one camp or another are obviously going to have their opinions on the matter, there are a few research done to compare […]

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One of the keys to good marketing is understanding psychology. Think about it – psychology is the study of human behavior. A huge part of marketing is figuring out who your target audience is and what they want. You want to determine what your audience wants and how you can give it to them, not […]

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A mobile-friendly website is an essential for every marketer to develop a successful SEO strategy. There are more marketers optimizing their websites to be mobile-friendly as well, so what are you waiting for? With more people using their mobiles to access the Internet these days, you are risking to lose visitors if you still don’t […]

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Conversion rate is measured by the amount of visitors taking an immediate action on your website, whether it is signing up for a newsletter, buying a product, or downloading a free e-book. Let’s say there are 100 visitors on your site, and all of them have opt-in for your newsletter. So your conversion rate will […]

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A/B testing is important to guarantee a smooth progression for your website visitors beginning at point A, which is their initial impression of your website (in a matter of seconds), to point B — a conversion. There are many case studies that are already done to show which variables are favorable and have the better […]

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A call to action (CTA) is usually a button or a link that marketers place on their websites to attracts more visitors to become leads by filling their details on a form of a landing page. CTA is created to communicate with your visitors and encourage them to take immediate action on your website. The […]

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Engaging with consumers is an important part of inbound marketing. It’s one of the reasons why social media has become such an effective tool – it lets you engage directly with your consumers in two-way conversations. This kind of engagement makes your brand appear more personal as it shows consumers that you actually care about […]

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Email marketing remains one of the most popular and effective online marketing channels for businesses today. However, it is not easy to build an email list if you are constantly losing subscribers. Here are some tips that will keep your audience happy and reduce email unsubscribe rate: Employ List Segmentation Strategies to Deliver More Targeted […]

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