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Snapchat For Business: The Ultimate Guide For Marketers

Chances are you have heard of Snapchat, but probably have not paid too much attention to it. As one of the younger social media networks (founded in 2011), it was likewise seen as being for younger users, and as such was generally off the radar of most brands looking for marketing outlets.spo However, in just a little over five years, Snapchat has amassed some truly impressive user statistics that have started turning the heads of …

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12 Biggest Social Media Marketing Changes In 2016

You might know everything there is to know about social media marketing. But social media platforms are constantly evolving, and so should your knowledge and understanding of them. 2016 brings forth an exciting mix of new additions and improvements as top social media companies innovate, tweaks or even acquire new features and functionality. Let’s have a look at how social media is going to change in 2016 and how it will affect your social media …

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Marketer’s Guide To Google Plus Communities

Previously I have written about how Google Plus is a very powerful tool when it comes to getting traffic and exposure. Not only referral traffic mind you, promoting content on Google Plus can also increase organic traffic to your site. While there are tons of cool stuff on Google Plus that separates them from other social media platform, what really makes Google Plus awesome, is the Community feature. Why Use Google Plus Community? Groups or …

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The Ultimate Guide to Marketing on Google Plus

When Google+ first showed up on the social media scene, it wasn’t just regarded as the newcomer, it was often looked down upon as a poser, a Facebook wannabe. It’s not too difficult to see why there was such a negative perception of Google+ at the time – the (what seemed like) overnight success of Facebook made it look like Google was just trying to cash in. However, as the years passed, it became very …

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How To Market Your Business On LinkedIn

I know, I know – there are dozens of social media sites that are worth marketing on and that I’ve probably recommended you use. For most small businesses, marketing on all the major social channels, not to mention some of the more niche social channels, probably isn’t a realistic endeavour considering the resources required to do so effectively. Because of this, it’s important to figure out what social channels your audience is using. However, if …

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The Complete Guide To Social Media Writing

As a content marketer, our schedule is mostly occupied by writing blog posts and keep ourselves updated with the current SEO and content marketing trends. There were also times when I was busy planning and writing blog posts that I had no time to update my social media accounts. Have you ever been in the same situation as I did? Honestly, it’s actually not that hard to stay active on social media. What’s difficult is …

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How To Market Your Business On Twitter

Twitter has been here since 2006, and that makes it a decade already. Can you believe that? Although many have said that Twitter is no longer their favorite social media platform, but I’m sure there are still people out there who are using Twitter just like me. If you’re still a Twitter user, I believe you have noticed the changes from 2006 until today. But if you’re still new to Twitter because you don’t know …

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How To Market Your Business On Facebook

We all know how big Facebook is. It’s the biggest social network for years now, still growing, and show no signs of slowing down. So naturally, you’ll want to do your marketing on Facebook, because it’s where most people are and spend most of their time on. However, the strength of Facebook marketing isn’t the amount of people or the amount of time they spend on it. The strength of Facebook marketing is in it’s …

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Why Spamming Is Bad For Your Content Promotion

When it comes to content promotion, there’s a fine line between purely promotion and spam. Back to three months ago when I was still unfamiliar with content marketing, I thought the only way to increase my traffic is to do content promotion. Well, it’s not entirely wrong to think that way. But, I have overlooked it. There are actually many other ways to get your content out there. For example, if you produced a quality …

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Link Earning vs Link Building | Which Is Preferred?

Website competition is stiff. Consequently, staying at the top of the Google ranks is a tedious task. The task is doubly difficult considering Google’s latest SEO updates. Google is well aware of loopholes that individuals exploit in search engine algorithms and so they generate updates quite often. There was a time when link building was the core SEO concepts which could really take a site to the top ranks. However, with the Penguin update, a …

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