Shares are essential to building your audience, and are one of the most influential ways you can reach new people. Individuals share articles on social media, meaning their share serves as a form of endorsement and recommendation of the content. But sharing is a much more complex idea that it may first appear, and the […]

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Instagram is a big deal. Instagram exceeded 500 million users in January this year and has continued to grow from strength to strength. Everyday, I get a new notification: “Your friend has joined Instagram”. Users are flocking to the social network. Businesses aren’t. This means there’s a huge opportunity available to use Instagram for business […]

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There are no social media. It’s sharing media now. And that’s a huge opportunity. People used to use social media to post personal information about their lives, challenges they faced, or even just gym selfies. Today, they post about news, the brands they love, the pets they love, the destinations they love. And it’s changing […]

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Chances are you have heard of Snapchat, but probably have not paid too much attention to it. As one of the younger social media networks (founded in 2011), it was likewise seen as being for younger users, and as such was generally off the radar of most brands looking for marketing outlets.spo However, in just […]

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You might know everything there is to know about social media marketing. But social media platforms are constantly evolving, and so should your knowledge and understanding of them. 2016 brings forth an exciting mix of new additions and improvements as top social media companies innovate, tweaks or even acquire new features and functionality. Let’s have […]

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Previously I have written about how Google Plus is a very powerful tool when it comes to getting traffic and exposure. Not only referral traffic mind you, promoting content on Google Plus can also increase organic traffic to your site. While there are tons of cool stuff on Google Plus that separates them from other […]

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When Google+ first showed up on the social media scene, it wasn’t just regarded as the newcomer, it was often looked down upon as a poser, a Facebook wannabe. It’s not too difficult to see why there was such a negative perception of Google+ at the time – the (what seemed like) overnight success of […]

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I know, I know – there are dozens of social media sites that are worth marketing on and that I’ve probably recommended you use. For most small businesses, marketing on all the major social channels, not to mention some of the more niche social channels, probably isn’t a realistic endeavour considering the resources required to […]

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As a content marketer, our schedule is mostly occupied by writing blog posts and keep ourselves updated with the current SEO and content marketing trends. There were also times when I was busy planning and writing blog posts that I had no time to update my social media accounts. Have you ever been in the […]

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Twitter has been here since 2006, and that makes it a decade already. Can you believe that? Although many have said that Twitter is no longer their favorite social media platform, but I’m sure there are still people out there who are using Twitter just like me. If you’re still a Twitter user, I believe […]

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