I used to work as a social media specialist at a quite successful, local retail chain. Initially I was surprised at how good the business was going even though their products are frankly, a fair bit overpriced. And what I discovered, is that they have mostly very loyal customers that loves the brand very much. […]

[Read More]

Google has put a huge amount personalized search into Google’s search engine results page (SERP). This isn’t surprising for most marketers and bloggers, the goal is to get more exposure in order to obtain more web traffic. However, when optimizing your pages in order to increase your web ranking, you need to understand that search […]

[Read More]

If you’ve just started an email marketing campaign but seeing low email open and click rates, don’t immediately fire your copywriter. Just because your click-throughs aren’t converting into sell-throughs, doesn’t necessarily mean your creative is at fault. The problem may be the result of a lack of e-mail marketing best practices. Not following best practices […]

[Read More]

Like so much in life, you get what you give. This is especially true when it comes to link earning. Think about it: if every company got on Twitter or Facebook and only posted promotional copy about their own products or services, it wouldn’t be social media; it would a forum of old time carnival […]

[Read More]

Do you know which keywords or what keywords your site is actually ranking for? If you’re lucky, you might find your website ranking on SERP for keywords that you’ve been targeting. But how do you know if that’s the only keyword your site is ranking for? And more importantly, is it important to know every […]

[Read More]

Search engine optimization is something that most bloggers and online marketers are incredibly familiar with and it is the key to stable and reliable web traffic. Now, if you do a little bit of research, you’ll find that there are thousands of people all over the web that claim to know the best SEO methods. […]

[Read More]

While online marketing strategies often consist of different goals, there is one basic underlying goal that every business has – and that is to get more web traffic. It’s why search engine rankings are of such importance – the higher a ranking your site has, the more traffic you’re likely to get. Because Google’s search […]

[Read More]

When you start to build website in the beginning, the only thing you needed to worry about when you were trying to get your website to appear in search engine results was whether or not you’d submitted it to a search engine. The Overwhelming Information Can Exhauted For SEO Starter

[Read More]

The terms “co-citation” and “co-occurrence”, which are largely interchangeable, have been circulating through the SEO community for awhile now, and for good reason. They’ve been termed the next “it” thing in SEO, and some expect them to be identifying markers of the next Google reform wave. Since these changes are so important, it’s crucial for […]

[Read More]

Email marketing remains one of the most popular and effective online marketing channels for businesses today. However, it is not easy to build an email list if you are constantly losing subscribers. Here are some tips that will keep your audience happy and reduce email unsubscribe rate: Employ List Segmentation Strategies to Deliver More Targeted […]

[Read More]