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The terms “co-citation” and “co-occurrence”, which are largely interchangeable, have been circulating through the SEO community for awhile now, and for good reason. They’ve been termed the next “it” thing in SEO, and some expect them to be identifying markers of the next Google reform wave. Since these changes are so important, it’s crucial for […]

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Email marketing remains one of the most popular and effective online marketing channels for businesses today. However, it is not easy to build an email list if you are constantly losing subscribers. Here are some tips that will keep your audience happy and reduce email unsubscribe rate: Employ List Segmentation Strategies to Deliver More Targeted […]

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There are plenty of online promotional opportunities for your business—from Facebook to Twitter to online reviews. But should Wikipedia be on that list? Using Wikipedia for business marketing and branding can be a valuable way of helping convert customers, but there are several things you should know before you start writing up a page. Why […]

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You’ve identified your audience, done your keyword research, and are creating high-quality content. This SEO thing isn’t that hard after all, right? Well, you may be off to a good start, but there are over 80 different signals that Google uses to rank webpages. You probably haven’t really scratched the surface of SEO even if […]

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Congratulations and welcome aboard the Search Engine Optimization (SEO) ship, or train, whichever you prefer. Whether it’s a ship or a train, the SEO industry is evolving and getting more complicated with each Google update. It took the SEO industry 20 years to get where it is now, so if you’re just starting, you might […]

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Now, SEO communities have been playing with the idea of giving SEO bold tags to as many keywords as possible in the belief that doing so will help them to rank better. However, we know that this method is perceived by Google as being Keyword stuffing, which isn’t good! So to clear the air, we […]

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How Psychology of Color Affects Your Marketing and Branding One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you […]

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If you’ve created a website, you probably realize that designing a website takes a lot of thought. But one page that we often overlook when creating a website is the FAQ page. What we don’t realize is that the frequently asked question page is actually the most efficient page in converting sales. Having a well-written […]

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Google+ has been a very underrated social network for years now – at first it was considered something of a joke, an attempt to copy Facebook and get in on the social network game. However, marketers soon began to realize the huge number of benefits that Google+ provided to its users. For example, the ability […]

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One of the biggest advantages that blog owners have when it comes to content marketing is the fact that they are no longer at a disadvantage when it comes to competing with larger brands. Back when outbound marketing tactics were the only marketing tactics available, smaller companies had no chance due to their lack of […]

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