One of the biggest advantages that blog owners have when it comes to content marketing is the fact that they are no longer at a disadvantage when it comes to competing with larger brands. Back when outbound marketing tactics were the only marketing tactics available, smaller companies had no chance due to their lack of […]

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If you’ve done any research regarding SEO online, then you’ve probably noticed that in addition to all the tips and tricks everyone claims to know, there are a lot of contradicting statements about the use of SEO as well. This is because there are a lot of SEO myths floating around, myths that you shouldn’t […]

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Link building should be an important part of your SEO strategy. While link building basically involves gaining link juice by being linked to from other websites, there is a bit more involved in the strategy than just that. And because Google puts a lot of emphasis on the quality of your links, it’s vital that […]

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Proper social media management for branded accounts is a surprisingly difficult challenge – at any given time, you’ll have to make regular updates to the account (changing logos and banners, etc. – the artistic design part), provide daily content, answer queries, and do everything else that goes with the account… for every platform you’re on. […]

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As a content blogger or a website owner, you may not think that an SEO agency is really necessary, especially if you have a grasp on how to optimize your content for SEO. However, by denying that you could use an SEO agency, you are missing out on some of the incredibly useful SEO auditing […]

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Social media is a powerful platform, but there are some things your customers will never forgive you for. Here are the most important things to avoid, as well as a few strategies to help you keep your customers. 7 Unforgivable Social Media Blunders Not Having A Distinctive Voice: All posts on social media should have […]

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Have you ever been asked to describe yourself and find yourself speechless because you don’t really know yourself? Well, that happens to most of us so don’t worry, you’re not alone. Creating an about page is pretty similar to this, except it is much more complicated than this. The about page isn’t something that most […]

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If you’ve read our previous post on the value of link earning, then you should understand that earning links from other websites in an organic manner is something that Google encourages, and that link building differs in that it is a strategy based on obtaining as many links as possible in an inorganic way, a […]

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Marketers always get excited when new tools become available to them, something that happens quite often due to the constant advancements being made on a daily basis. The problem is that many of these new tools require marketers to work on new platforms. For example, whenever a new social media platform is released that has […]

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Blogging isn’t difficult, but many newcomers find themselves making these common blogging mistakes for months, or even years after they first started… and that can significantly hold back their growth. Here are the major mistakes and what you can do to solve them. Major Blogging Mistakes To Avoid: 1) Not targeting the right audience Every […]

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