If you’ve read our previous post on the value of link earning, then you should understand that earning links from other websites in an organic manner is something that Google encourages, and that link building differs in that it is a strategy based on obtaining as many links as possible in an inorganic way, a […]

[Read More]

Marketers always get excited when new tools become available to them, something that happens quite often due to the constant advancements being made on a daily basis. The problem is that many of these new tools require marketers to work on new platforms. For example, whenever a new social media platform is released that has […]

[Read More]

Blogging isn’t difficult, but many newcomers find themselves making these common blogging mistakes for months, or even years after they first started… and that can significantly hold back their growth. Here are the major mistakes and what you can do to solve them. Major Blogging Mistakes To Avoid: 1) Not targeting the right audience Every […]

[Read More]

The percentage of leads that are converted after visiting your website are actually very low. On average, only two percent of all visitors are converted. In addition to trying to target more people to visit your website, you should also make an attempt to remarket to those that left your website without being converted. After […]

[Read More]

There are a lot of ways to improve engagement using social media. One of the most effective ways to do this is through a social media contest, whether it’s a simple sweepstakes or an outright, full-blown competition. You can drive engagement by encouraging people to take part directly in the contest itself, as contestants for […]

[Read More]

Getting leads to opt-in into your email newsletter is a huge win – it means that they are interested in your brand and your content. However, just because someone is on your email list, does not mean that they are going to read the emails that you send them. That’s why checking your email click-through […]

[Read More]

If you’ve done any kind of online marketing over the last few years, then you’re probably familiar with how quickly the landscape can change, sometimes almost instantaneously! New marketing features are popping up all the time, often requiring that you adjust your inbound marketing strategies on the fly. Take for example the Knowledge Graph. The […]

[Read More]

Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire […]

[Read More]

As you know, content marketing and social media marketing are very much dependent on each other if you wish to attain any kind of success. Social media relies on good content in order to drive engagement, while your content relies on social media in order to get exposure. Keeping this in mind, it’s important that […]

[Read More]

You might think you’ve got all the tools you need in your social media marketing strategies, including many that belong to the social media realm, but are you leaving Instagram marketing out because you don’t think it can be effective for your business goals? Among so many types of social media marketing, Instagram is considered […]

[Read More]