The percentage of leads that are converted after visiting your website are actually very low. On average, only two percent of all visitors are converted. In addition to trying to target more people to visit your website, you should also make an attempt to remarket to those that left your website without being converted. After […]

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There are a lot of ways to improve engagement using social media. One of the most effective ways to do this is through a social media contest, whether it’s a simple sweepstakes or an outright, full-blown competition. You can drive engagement by encouraging people to take part directly in the contest itself, as contestants for […]

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Getting leads to opt-in into your email newsletter is a huge win – it means that they are interested in your brand and your content. However, just because someone is on your email list, does not mean that they are going to read the emails that you send them. That’s why checking your email click-through […]

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If you’ve done any kind of online marketing over the last few years, then you’re probably familiar with how quickly the landscape can change, sometimes almost instantaneously! New marketing features are popping up all the time, often requiring that you adjust your inbound marketing strategies on the fly. Take for example the Knowledge Graph. The […]

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Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire […]

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As you know, content marketing and social media marketing are very much dependent on each other if you wish to attain any kind of success. Social media relies on good content in order to drive engagement, while your content relies on social media in order to get exposure. Keeping this in mind, it’s important that […]

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You might think you’ve got all the tools you need in your social media marketing strategies, including many that belong to the social media realm, but are you leaving Instagram marketing out because you don’t think it can be effective for your business goals? Among so many types of social media marketing, Instagram is considered […]

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Link Building and Link Earning are two very different things when it comes to building up links to your site and promoting your content. Link Building is the process of getting links back to your site from a variety of sources. This sounds good, but many sites and companies have abused it by trying to […]

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“We become what we repeatedly do.” ― Sean Covey, The 7 Habits Of Highly Effective People If you are just getting started with blogging, then you are probably wondering what are the best blogging habits to develop that will lead to long-term success. After you master the basics of setting up your blog, identifying your […]

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Growth hacking is an increasingly popular way for businesses to promote it… but what is it, exactly, and how does it compare to the traditional marketing methods? This question is important – we can’t talk about ways to improve growth hacking until we know what it is and why we’re doing it. Traditional Marketing A […]

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