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How Psychology of Color Affects Your Marketing and Branding

One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you see the swoosh symbol, you automatically know that it’s Nike. However, before creating the look of your brand, you need to understand how the psychology of color works, and …

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How To Build A Strong Blogging Community With Good Branding

One of the biggest advantages that blog owners have when it comes to content marketing is the fact that they are no longer at a disadvantage when it comes to competing with larger brands. Back when outbound marketing tactics were the only marketing tactics available, smaller companies had no chance due to their lack of resources. Inbound marketing tactics, such as content marketing, provides smaller companies with a level playing field. It’s why companies of …

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5 Simple Ways To Create The Perfect About Page For Your Business

Have you ever been asked to describe yourself and find yourself speechless because you don’t really know yourself? Well, that happens to most of us so don’t worry, you’re not alone. Creating an about page is pretty similar to this, except it is much more complicated than this. The about page isn’t something that most companies forget about – but it’s usually the one page that they put the least amount of effort into. Most …

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How To Promote Your Business With Instagram Marketing

You might think you’ve got all the tools you need in your social media marketing strategies, including many that belong to the social media realm, but are you leaving Instagram marketing out because you don’t think it can be effective for your business goals? Among so many types of social media marketing, Instagram is considered the simplest and most successful marketing tool because it focuses on visual appeal. At the beginning of 2015 it was …

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