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10 Effective Ways to Improve Email Click-through Rate

Getting leads to opt-in into your email newsletter is a huge win – it means that they are interested in your brand and in reading more of your content. However, just because someone is on your email list does not mean that they are going to read the emails that you send them. It’s why checking your email click-through rate is so important. If your email click through rate is low, then you’re doing something …

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Why Is Everyone Talking About Google Knowledge Graph?

If you’ve done any kind of online marketing over the last few years, then you’re probably familiar with how quickly the landscape can change, sometimes almost instantaneously! New marketing features are popping up all the time, often requiring that you adjust your inbound marketing strategies on the fly. Take for example the Knowledge Graph. The Knowledge Graph is actually a feature that was launched three years ago, but Google has been slowly introducing it into …

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How To Improve Your Sales Emphatically Through Storytelling

Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire world”? Although both may be true of a particular brand, it’s pretty clear that the second option is more interesting. …

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5 Most Popular Blog Posts That Will Get More Social Shares

As you know, content marketing and social media marketing are very much dependent on each other if you wish to attain any kind of success. Social media relies on good content in order to drive engagement, while your content relies on social media in order to get exposure. Keeping this in mind, it’s important that each time when you want to create a piece of content, you better make sure that your blog post will …

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How To Promote Your Business With Instagram Marketing

You might think you’ve got all the tools you need in your social media marketing strategies, including many that belong to the social media realm, but are you leaving Instagram marketing out because you don’t think it can be effective for your business goals? Among so many types of social media marketing, Instagram is considered the simplest and most successful marketing tool because it focuses on visual appeal. At the beginning of 2015 it was …

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6 Valuable Lessons To Avoid Google Penalties

Link Building and Link Earning are two very different things when it comes to building up links to your site and promoting your content. Link Building is the process of getting links back to your site from a variety of sources. This sounds good, but many sites and companies have abused it by trying to add links where they don’t make sense – in effect, cheating the system. Link Earning is similar, but focuses on …

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The 8 Habits of Highly Successful Bloggers

“We become what we repeatedly do.” ― Sean Covey, The 7 Habits Of Highly Effective People If you are just getting started with blogging, then you are probably wondering what are the best blogging habits to develop that will lead to long-term success. After you master the basics of setting up your blog, identifying your niche and creating content, you will want to create solid blogging habits that will lead to increased traffic and growth …

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6 Things We Can Learn From Growth Hackers That Will Change Your Perspective Forever

Growth hacking is an increasingly popular way for businesses to promote it… but what is it, exactly, and how does it compare to the traditional marketing methods? This question is important – we can’t talk about ways to improve growth hacking until we know what it is and why we’re doing it. Traditional Marketing A traditional marketing setup has the following characteristics: The marketers themselves are: Informed about what data they can get Generally from …

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Turning Water into Wine – The Art of Transforming a Negative Comment on Social Media into a Golden Opportunity

Social media interaction isn’t always going to be positive. This shouldn’t be too surprising – people often use social media as an outlet to vent. This means that if a consumer takes issue with one of your products or services, they may take this up on your social media business page in public. This might seem disastrous; after all, a negative comment is going to reflect badly on your company. However, if you go about …

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What is Banner Blindness and How To Beat It

What is Banner Blindness? Banner blindness is also known as ad blindness, or banner noise. Without looking away from here (do not cheat), can you answer the following questions? How many banners are there on this page? What are the banners about? Well, you probably couldn’t answer these questions or didn’t even realize there were banners on this page until I’ve mentioned them. If you could answer the questions then good for you. But for …

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