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Steph W. from SEOPressor

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Psychology: The Power of Color In Marketing

We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new […]

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Marketing To Millennials: 6 Valuable Tips For Marketers

If you haven’t started thinking seriously about how to market to Millennials/Generation Y with the Millennials marketing strategy, it’s high time to factor them into your planning. Why? Two big reasons: One, millennials are already the largest generation in the world. With roughly 80 million in the US alone, they officially displaced Boomers a few […]

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Controversial Marketing: Exploiting Outrage For Massive Exposure

Kanye did it again. Viral topic pops up one after another – Pokemon Go, Donald Trump, Kanye West, Westboro Baptist Church, you name it. People just can’t stop talking about them. While a great deal of people got caught in whatever controversy of the month, very few take notice that most of the controversial topics […]

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6 Psychology Hacks Marketers Use To Increase Conversion Rate

What is psychology? Well, in layman terms, it’s basically the study of human beings. This includes their thought processes as well as their physical behavior. The field of psychology is designed to study us; and so, surely enough, there is something to learn about marketing. Marketing and psychology often go hand in hand. Every time […]

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4 Key Psychological Tricks To Improve Your Online Marketing

One of the keys to good marketing is understanding psychology. Think about it – psychology is the study of human behavior. A huge part of marketing is figuring out who your target audience is and what they want. You want to determine what your audience wants and how you can give it to them, not […]

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How Psychology of Color Affects Your Marketing and Branding

How Psychology of Color Affects Your Marketing and Branding One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you […]

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How To Improve Your Sales Emphatically Through Storytelling

Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire […]

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6 Things We Can Learn From Growth Hackers That Will Change Your Perspective Forever

Growth hacking is an increasingly popular way for businesses to promote it… but what is it, exactly, and how does it compare to the traditional marketing methods? This question is important – we can’t talk about ways to improve growth hacking until we know what it is and why we’re doing it. Traditional Marketing A […]

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