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By Winnie Wong on February 21, 2018
We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new […]
By Joanne Chong on January 28, 2017
If you haven’t started thinking seriously about how to market to Millennials/Generation Y with the Millennials marketing strategy, it’s high time to factor them into your planning. Why? Two big reasons: One, millennials are already the largest generation in the world. With roughly 80 million in the US alone, they officially displaced Boomers a few […]
By Azfar Hisham on July 20, 2016
Kanye did it again. Viral topic pops up one after another – Pokemon Go, Donald Trump, Kanye West, Westboro Baptist Church, you name it. People just can’t stop talking about them. While a great deal of people got caught in whatever controversy of the month, very few take notice that most of the controversial topics […]
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By Yi Yun Lin on March 15, 2016
What is psychology? Well, in layman terms, it’s basically the study of human beings. This includes their thought processes as well as their physical behavior. The field of psychology is designed to study us; and so, surely enough, there is something to learn about marketing. Marketing and psychology often go hand in hand. Every time […]
By Zhi Yuan on February 15, 2016
One of the keys to good marketing is understanding psychology. Think about it – psychology is the study of human behavior. A huge part of marketing is figuring out who your target audience is and what they want. You want to determine what your audience wants and how you can give it to them, not […]
By Lo Jia Thong on June 24, 2015
How Psychology of Color Affects Your Marketing and Branding One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you […]
By Zhi Yuan on May 15, 2015
Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire […]
By Ben Seow on May 8, 2015
Growth hacking is an increasingly popular way for businesses to promote it… but what is it, exactly, and how does it compare to the traditional marketing methods? This question is important – we can’t talk about ways to improve growth hacking until we know what it is and why we’re doing it. Traditional Marketing A […]