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Stuffing SEO Strong Tag Does Not Help You Rank At All

Now, SEO communities have been playing with the idea of giving SEO bold tags to as many keywords as possible in the belief that doing so will help them to rank better. However, we know that this method is perceived by Google as being Keyword stuffing, which isn’t good! So to clear the air, we have performed an experiment to show the effects of stuffing bold tags onto keywords, although the keywords density is low. …

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How Psychology of Color Affects Your Marketing and Branding

One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you see the swoosh symbol, you automatically know that it’s Nike. However, before creating the look of your brand, you need to understand how the psychology of color works, and …

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10 Steps To Create The Perfect FAQ Page For Higher Conversion Rates

If you’ve created a website, you probably realize that designing a website takes a lot of thought. But one page that we often overlook when creating a website is the FAQ page. What we don’t realize is that the frequently asked question page is actually the most efficient page in converting sales. Having a well-written FAQ page can actually help convert visitors to customers, especially if they are still sitting on the fence because of …

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Generate A Booming Hype By Hosting The Right Kind Of Social Media Contest

You know, one of the coolest things a brand can do on social media is to host a social media contest. I mean, what part of a social media contest is not fun? The sense of competition, funny and interesting entries and the best part, winning amazing prizes! The whole point of having a brand social media for your business is to directly engage your customers and get them to interact with your brand, and …

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How To Write In Conversational Tone To Increase Readership

Have you ever spent hours writing a great piece of content. Then you expect to get loads of positive feedback, a spike in traffic coming to your blog and tons of social media engagement, only to find out that none of these happened? And the reason for this is because no one actually read your content? I did, and it sucked. You’re probably wondering why the content that you’ve put so much effort writing isn’t …

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How To Use Google+ Collections For Social Media Marketing

Google+ has been a very underrated social network for years now – at first it was considered something of a joke, an attempt to copy Facebook and get in on the social network game. However, marketers soon began to realize the huge number of benefits that Google+ provided to its users. For example, the ability to use Google Authorship, which is incredibly useful for getting your content indexed and ranked quickly as well as strengthening …

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How To Build A Strong Blogging Community With Good Branding

One of the biggest advantages that blog owners have when it comes to content marketing is the fact that they are no longer at a disadvantage when it comes to competing with larger brands. Back when outbound marketing tactics were the only marketing tactics available, smaller companies had no chance due to their lack of resources. Inbound marketing tactics, such as content marketing, provides smaller companies with a level playing field. It’s why companies of …

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10 Common SEO Myths That Make Us Cringe [Infographic]

If you’ve done any research regarding SEO online, then you’ve probably noticed that in addition to all the tips and tricks everyone claims to know, there are a lot of contradicting statements about the use of SEO as well. This is because there are a lot of SEO myths floating around, myths that you shouldn’t fall for, myths that makes us cringe every time we come across articles like that. The following are the 10 …

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6 Simple Steps to Run Your Backlink Analysis

Link building should be an important part of your SEO strategy. While link building basically involves gaining link juice by being linked to from other websites, there is a bit more involved in the strategy than just that. And because Google puts a lot of emphasis on the quality of your links, it’s vital that you perform a thorough backlink analysis on a regular basis. Such analysis will help you to analyze incoming links, evaluate …

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Tools and Techniques You Should Already Know in Successfully Managing a Brand Social Media

Proper social media management for branded accounts is a surprisingly difficult challenge – at any given time, you’ll have to make regular updates to the account (changing logos and banners, etc. – the artistic design part), provide daily content, answer queries, and do everything else that goes with the account… for every platform you’re on. Let’s face it: This wasn’t a big problem when you were only on Facebook and Twitter, but there’s a lot …

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