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Steph W. from SEOPressor

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How To Improve Your Sales Emphatically Through Storytelling

Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire world”? Although both may be true of a particular brand, it’s pretty clear that the second option is more interesting. …

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Turning Water into Wine – The Art of Transforming a Negative Comment on Social Media into a Golden Opportunity

Social media interaction isn’t always going to be positive. This shouldn’t be too surprising – people often use social media as an outlet to vent. This means that if a consumer takes issue with one of your products or services, they may take this up on your social media business page in public. This might seem disastrous; after all, a negative comment is going to reflect badly on your company. However, if you go about …

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What is Banner Blindness and How To Beat It

What is Banner Blindness? Banner blindness is also known as ad blindness, or banner noise. Without looking away from here (do not cheat), can you answer the following questions? How many banners are there on this page? What are the banners about? Well, you probably couldn’t answer these questions or didn’t even realize there were banners on this page until I’ve mentioned them. If you could answer the questions then good for you. But for …

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Successful Growth Hacker: A Peek Into Their Mind

Growth hacking may be one of my favorite phrases – but when I sat down and thought about it, I realized that it’s more than just a pair of words, it’s a unique view of the world. That’s why I’ve decided to take some time and show you what the mindset of a true growth hacker looks like. What Is Growth Hacking, Exactly? Here’s the growth hacking definition. Despite the name, growth hacking isn’t a …

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